Originally approached to simply repackage one of their nylon bone products, we set about remodelling the whole brand creating something completely different in the pet world. Something that would set this range of products apart from it's competitors. Something that reflected the quality of products, but spoke to the audience as adults and not children. The result was TastyBone.

As you can see by the images, we created a simple exterior form, typographical layout with clear labelling – not forgetting the cheeky tone of voice which has become synonymous with the TastyBone brand. Within the first year, the repackaging of the existing products helped sales increase by 400% and allowed TastyBone to enter onto the shelves of prestigious stores such as Harrods and Selfridges.

As our relationship with TastyBone continues to go from strength to strength we now get involved with the product concept as well as the packaging, pushing the brand into wonderful new products. Watch this space for the next exciting developments in the world of TastyBone – pioneers in the pet industry!